are over one billion Tweets on Twitter per week with an average
of 140 million tweets per day. Setting up and monitoring a
Twitter account is a very powerful tool for any business web
presence and is an essential part of Search.
Matt Cutts of Google, Inc. states Google now considers Twitter
as an integral part of Website Ranking on the Google Search
searches are very powerful for particular keywords and if
your website is linked to a Twitter account, your search results
and web traffic can increase exponentially. Twitter allows
you to share information regarding your website using Hash
Tags and other tools.
crawls Twitter and a correctly optimized Twitter account is
an important factor in overall Search Engine Ranking.
Your Business and Brand, exert from Twitter Marketing Guide
By Kristi Hines
great listening / online reputation management strategy that
you can implement via Twitter through HootSuite is monitoring
mentions of your business, brand, website, blog, or products
by creating keyword searches for those names. This way, you
can thank those who are praising you as well as respond quickly
to those who might have customer service issues or other negative
it on a public platform will also show other users (and possible
potential clients) that your number one focus is their satisfaction,
which will lead to stronger positive sentiment towards your
brand as a whole.
Trending Topics and Hashtags
may not apply to every industry, but one way to spread your
Twitter message beyond your own followers is to attach it
to a currently popular hashtag (#keyword) or topic. The top
10 most popular hashtags are listed on the right sidebar of
your Twitter homepage. You can change it to show worldwide
trends or trends specific to a particular country.
is a trend or hashtag that you can jump on board with, your
tweet will be seen by anyone following the topic. This is
a great way to promote relevant blog posts and content that
will drive new traffic to your website and possibly new followers
to your Twitter account as well.
a great way to get involved with the Twitter community is
by participating in relevant Twitter chats. There is a great
schedule of regular Twitter chats that can be found in this
Google spreadsheet. Joining in these chats regularly usually
leads to an increase in targeted followers, as well as a great
way to increase new traffic to your website, assuming you
have content that directly ties in with the topic of the chat.
Your Thoughts on Twitter Marketing
that this post has given you a great start on ways to take
advantage of Twitter for both engaging with your community
as well as for online marketing. What other tips and suggestions
do you have to make the best of your Twitter marketing strategy?
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