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There are over one billion Tweets on Twitter per week with an average of 140 million tweets per day. Setting up and monitoring a Twitter account is a very powerful tool for any business web presence and is an essential part of Search.

Matt Cutts of Google, Inc. states Google now considers Twitter as an integral part of Website Ranking on the Google Search Engine.

Twitter searches are very powerful for particular keywords and if your website is linked to a Twitter account, your search results and web traffic can increase exponentially. Twitter allows you to share information regarding your website using Hash Tags and other tools.

Google crawls Twitter and a correctly optimized Twitter account is an important factor in overall Search Engine Ranking.

Monitoring Your Business and Brand, exert from Twitter Marketing Guide
By Kristi Hines

Another great listening / online reputation management strategy that you can implement via Twitter through HootSuite is monitoring mentions of your business, brand, website, blog, or products by creating keyword searches for those names. This way, you can thank those who are praising you as well as respond quickly to those who might have customer service issues or other negative commentary.

Handling it on a public platform will also show other users (and possible potential clients) that your number one focus is their satisfaction, which will lead to stronger positive sentiment towards your brand as a whole.
Trending Topics and Hashtags

This one may not apply to every industry, but one way to spread your Twitter message beyond your own followers is to attach it to a currently popular hashtag (#keyword) or topic. The top 10 most popular hashtags are listed on the right sidebar of your Twitter homepage. You can change it to show worldwide trends or trends specific to a particular country.

If there is a trend or hashtag that you can jump on board with, your tweet will be seen by anyone following the topic. This is a great way to promote relevant blog posts and content that will drive new traffic to your website and possibly new followers to your Twitter account as well.
Twitter Chats

Finally, a great way to get involved with the Twitter community is by participating in relevant Twitter chats. There is a great schedule of regular Twitter chats that can be found in this Google spreadsheet. Joining in these chats regularly usually leads to an increase in targeted followers, as well as a great way to increase new traffic to your website, assuming you have content that directly ties in with the topic of the chat.
Your Thoughts on Twitter Marketing

I hope that this post has given you a great start on ways to take advantage of Twitter for both engaging with your community as well as for online marketing. What other tips and suggestions do you have to make the best of your Twitter marketing strategy?

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